• National Trust Plantable Wildflower Calendar

    WINNER OF THE NATIONAL CALENDAR AWARDS

    THE BRIEF
    "Design a calendar for the National Trust which could be sold in their gift shops or given as a promotional gift to organisations that support their vital work. The calendar should be educational, raise awareness, and create an element of interactivity for the user. The design should reflect the National Trust’s ethical responsibilities and aims. It should be innovative and original, but also needs to be functional and suitable for packaging and delivery. The finished product should project the National Trust’s brand personality; spirit-lifting, forward-looking and warm."

    THE SOLUTION
    I created a calendar whose pages were embedded with wildflower seeds. The pages, once finished with, could be planted in the garden or in a pot to grow your own wildflower meadow. The calendar raises awareness about the tribulations of pollinating insects and contains wildflowers which are attractive to them. It contains information about wildflowers, insects and National Trust places throughout. It is 100% recycled and recyclable. I illustrated every month myself and devised the mechanics for the cover to turn into a desktop stand.

  • Great British Vampires of the 19th Century

    THE BRIEF
    Celebrate the idea of British ‘Firsts’ and create stamps that inspire the nation whilst instilling national pride... The set will feature six stamps, featuring the queens head and values… The approach should engage as broad a range of the public as possible... The Royal Mail would like to attract a new and younger generation of stamp collector... produce an innovative response that goes beyond conventional treatments and styles…

    THE SOLUTION
    This commemorative stamp set celebrates the epitomisation of the vampire in 19th century English literature. Because the theme was British Firsts I decided to create all 1st class stamps. They will appeal to a broad audience; particularly lovers of literature and young people. British people have always been proud of their language and literature and I believe these stamps invigorate that feeling.

  • Bacardi Crawlers

    WINNER OF A 2013 YCN AWARD!

    THE BRIEF
    Give guys a reason to try Bacardi again. Make 18-24 year old guys want to order Bacardi in a bar environment. Bacardi is ‘a bit dated’ and ‘not cool’; it’s something their mum likes to drink with coke on a Friday night. When people have tried any of the Bacardi rums, they have loved the flavour that it brings to their favourite mixers and cocktails. At the bar, there are only a couple of seconds to make a good first impression and make guys want to order Bacardi. Feeling and looking like a man is important to the target consumer as is asserting his masculinity. Make them want to recommend it to their friends.

    THE SOLUTION
    I created a new range of Bacardi drinks based on perks available to players in the Zombies Mode of Call of Duty Black Ops and Black Ops II. I chose, what are perceived to be, the four most popular perk drinks in the game (Juggernog, Speed Cola, Double Tap Root Beer and Quick Revive) and turned them into Bacardi Crawlers. The name comes from a type of zombie in the game, known as a crawler because they crawl around on all fours (kind of like someone who has had too much to drink).